
Think Like Amazon
Learn how to apply Amazon’s core principles and innovation frameworks to elevate your business and career. Join Jorge Luis Pando, an 8-year Amazon veteran who’s helped over 70,000 Amazonians boost productivity, as he dives into real-world insights from leaders who’ve transformed their work using Amazon-inspired methods like customer obsession and systems thinking. With global experience in product, tech, and marketing, Jorge brings a fresh perspective to every conversation.
Whether you lead a startup, growing business, or team outside of tech, each episode delivers practical tools to innovate, scale, and lead with confidence. Follow us on LinkedIn for updates: https://www.linkedin.com/company/think-like-amazon-podcast/
Think Like Amazon
Implementing separable, single-threaded Ownership with Alejandro Bethlen
Alejandro Bethlen spent 8 years at Amazon, first as a general manager for multiple Amazon US Retail teams and then in key executive and program roles in Amazon EU. In our interview, Alejandro expounds on Amazon’s approach to separable, single-threaded leadership and shares examples of how it sped up decision making for organizations. Alejandro pulls back the curtain to share how maintaining a single-threaded leadership culture can be difficult, particularly within young organizations and that these scenarios often call for identifying one-way and two-way door decisions.
Since leaving Amazon last year, Alejandro has stepped into the role of CEO at The Bouqs, and he shares how he has applied a single-threaded leadership structure in goal setting and organizational architecture at his new company. Listen to the full conversation to hear more about the advantages and tradeoffs of single-threaded leadership and what ups and downs you might expect when implementing this approach in your team.
Mentioned in the podcast:
The Lab Consulting: https://www.thelabconsult.com/
The Bouqs: bouqs.com
Alejando Bethlen on LinkedIn: https://www.linkedin.com/in/bethlen/
More from the episode:
2:45 – Why pushing decision rights down through the organization becomes increasingly important as a company grows
6:30 – How Amazon’s single-threaded ownership helps category teams make quick, dynamic decisions
8:30 – The importance of establishing trust in creating a single-threaded leadership culture
11:06 – When following separable, single-threaded decision ownership can be more difficult
14:05 – Pitfalls to avoid when setting up a single-threaded ownership structure
15:49 – 1-way and 2-way door decisions
20:40 – Why focus is critical to a single-threaded leadership model
22:37 – Implementing a single-threaded-leader structure outside of Amazon
25:40 – How to align single-threaded structure with strategic growth objectives